By targeting specific constituencies that
represent the greatest opportunity for gains,
you can focus your resources where they will matter most.
CampaignSense is a data aggregation software solution, using “big data” analytics to provide an edge to campaigns, PACs and trade associations.
CampaignSense uses sophisticated analytics to identify the issues and areas representing the greatest risks or opportunities to elections, issue advocacy or political strategic initiatives, and offers a roadmap to close strategic performance gaps — putting resources most efficiently to work.
Integrates numerous, relevant databases and reference files
Creates actionable intelligence through predictive analytics
Provides trend analysis to identify key focus areas
Enables “what-if” scenarios
Data integration system that collects, parses, standardizes, transforms, and leverages disparate data sets to generate easy to use, intelligent, strategic, “game-changing” information.
Long-term trend analysis tool for understanding voter demographics, turnout and other critical trends important to ongoing strategies in any election.